Cookie Policy

Last Updated: April 6, 2026

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences and understand how you use the site.

2. How We Use Cookies

Fan Mall uses cookies in three categories:

Essential Cookies (Always Active)

These cookies are strictly necessary for the website to function. They cannot be disabled.

  • Cookie consent preference — remembers your cookie choices (stored in localStorage)
  • WordPress session — maintains your login state if you are an administrator
  • Security cookies — protect against cross-site request forgery

Analytics Cookies (Optional)

These cookies help us understand how visitors use Fan Mall. They are only activated if you consent.

  • Google Analytics (GA4) — collects anonymous usage data such as pages visited, time on site, and traffic sources. Data is anonymized (IP anonymization enabled). Provider: Google LLC. Retention: 14 months.
  • Google Site Kit — provides website analytics in our admin dashboard. Uses the same GA4 data.

Marketing Cookies (Optional)

These cookies enable advertising that supports our free directory. Only activated with your consent.

  • Google AdSense — displays advertisements on the site. When you consent to marketing cookies, ads may be personalized based on your browsing history. When you decline, non-personalized ads are shown instead (no tracking cookies). Provider: Google LLC.

3. Your Choices

When you first visit Fan Mall, a cookie banner lets you choose:

  • Accept All — enables essential, analytics, and marketing cookies
  • Essential Only — only essential cookies are used; no tracking or advertising cookies
  • Customize — choose which optional categories to enable

You can change your preferences at any time by clearing your browser's localStorage for this site, or by clicking the cookie settings link in our footer.

4. Third-Party Cookies

Some cookies are set by third-party services we use:

5. How to Manage Cookies

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect website functionality.

6. Updates

We may update this Cookie Policy from time to time. Changes will be posted on this page.

7. Contact

For questions about our use of cookies, please contact us at: [email protected]